When Emily Current and Meritt Elliott stumbled upon this 1800-square-foot storefront on Melrose Avenue in L.A.'s prime shopping district, they immediately saw the potential. The large space had two beautiful dressing rooms and an inviting outdoor patio, but it lacked in personality and style-something that the fashion duo has in spades. Three years after launching The Great, their women's fashion line beloved by A-listers like Reese Witherspoon, Mandy Moore, and Jessica Alba, they were finally ready to open their first flagship store.
"We wanted the space to capture the spirit of the brand," explains Current. "We wanted it to be thoughtful, nostalgic, with a mix of high and low and ease. We wanted it to feel as inviting as a lived-in home, and as exciting as an adventure." To create a space that was a testament to the brand's ethos, the duo turned to their past collections for inspiration. The result, a moody boho space that exudes masculine-meets-feminine, vintage-inspired, lived-in, ironic, nostalgic, and happy vibes. Tour the brand's new space below, and pick up a few boho decorating tips for your own home.
Once a raw space, the store is now a moody boho paradise that reflects the ethos of The Great. To create the perfect backdrop for their fashion line, Current and Elliott painted the walls in a custom Portola Paint finish that evoked the spirit of vintage denim. "We painted the exterior the palest blue and the roof matte black," explains Current. "We opened up the east wall and installed beautiful white oak French doors that now lead to a large eclectic patio for customers. We built a second changing room for ease and hung two huge Venetian Murano glass chandeliers."Courtesy of The Great
Try this at home: A custom paint finish can transform a space entirely. Don't be afraid to be bold-sometimes the most unexpected wall finishes can create the best results.
Creating the right displays for their offerings was at the forefront of Current and Elliott's minds. For clothing, the fashion duo installed custom brass racks hung from the tall exposed ceiling, and for shoes, they created arched inset shelves backed in rust silk velvet. "A central floor-to-ceiling wall has hand-painted green Moroccan Zellij tile shelves and is perfect place way to display a marketplace of some of our favorite things," adds Current.Courtesy of The Great
Try this at home:В Make yourВ closet feel custom with brass rods and arched shelves. A tiled wall can also be repurposed as extra shelving with dramatic flair.Courtesy of The Great
For inspiration, Current and Elliott turned to The Great's ethos and aesthetic. "We leaned on the pillars of the brand-indigos and blues from denim, antique brass, which is a nod to its zippers and rivets, green hues, which wink to a washed army green, and rust, which is the color of thread from old blue jeans." Each element is carried throughout the space to create a coherent front that serves to display the new collections in a thoughtful manner.Courtesy of The Great
Try this at home:В Take inspiration from your favorite antiques and heirlooms to create a coherent thread throughout your home. You'll be surprised how much inspiration you can draw from a few cherished pieces.Courtesy of The Great
One of the duo's favorite vintage finds for the store? A huge '40s French carousel swan, which currently holds the kids' line, The Great Little. "The line is surrounded by other children's giftables and a long old wood table with a vintage Liberty fabric inset on the surface, which is used as our cash wrap," says Current.Courtesy of The Great
Try this at home: Don't be afraid to repurpose and modify vintage finds to suit your needs. You might just love how it turns out.Courtesy of The Great
Starting with only a vintage brass hand sculpture purchased for the space, the fashion duo managed to layer thoughtful antiques and vintage pieces in a way that respected the ethos of the brand and created an inviting and curated boho space. "It's unexpected, inspiring, colorful, and lovely," says Current. "It's ever-changing and full of light. It's a place of discovery and personal style."Courtesy of The Great
Try this at home:В If your space is lacking direction, start with a single piece and build from there. Things will naturally fall into place if you keep adding only what you love.В В