Target continues to impress us withВ its growing portfolio of in-house brands, and the home essentials and personal care line Smartly is no exception. As Target's corporate outpost A Bullseye View reports, the brand was made for budget-conscious, space-constrainedВ shoppers looking for aesthetically pleasing home essentials that won't break the bank.
The line includes over 70 everyday products, spanning all-purpose cleaner and body lotion to razors and paper plates. Best of all, almost all of the productsВ cost $2 or less-roughly 70% cheaper than similar products from national brands.
"Where we see white space and an opportunity to bring Target's guests something differentiated, we'll go for it,вЂќВ saidВ Mark Tritton, Target's executive vice president and chief merchandising officer, in the official brand announcement.В "The introduction ofВ SmartlyВ to our owned brand portfolio is another example of how we are listening to consumers and bringing them differentiated solutions to make their lives easier.В SmartlyВ is affordable, looks great, and most importantly, gets the job done."
Shop a few of the new Smartly products below.Smartly Blossom Scented Body Wash $2ShopSmartly Ocean Scented Women's Bar Soap $1ShopSmartly Unscented Facial Cleansing Wipes $1ShopSmartly Unscented Hand and Body Lotion $2ShopSmartly Unscented Gentle Facial Cleanser $2ShopSmartly Unscented Facial Lotion $3ShopSmartly Twin Blade Razors $1ShopSmartly Rain Shower Scented Shaving Foam $1ShopSmartly Clear Disposable Cup $3ShopSmartly Fold Top Sandwich Bags $1ShopSmartly Ocean Scented All-Purpose Cleaner $2ShopSmartly Lemon Scented Dish Detergent $4ShopSmartly Small Trash Bags $2ShopSmartly Paper Towels $1ShopSmartly Fresh Scented Laundry Detergent $4Shop
Shop Target's latest Project 62 offerings.